Operating a successful business in more than 66 stores in North America requires more than providing quality products and services. In order to retain consumer confidence and trust, Birks & Mayors have a responsibility to ensure that our business practices are environmentally sound and that our products are safe and conflict-free.

Since 1879, Birks has set the standard across Canada for quality diamonds providing meticulous grading and was also among the first to support and work with the Kimberley process insuring the integrity of the diamond supply chain.

The Kimberley Process Certification Scheme is an agreement to eliminate the trade of conflict diamonds. Conflict diamonds (also called blood diamonds) are those mined in a war zone and sold, usually clandestinely, to finance armed conflict and civil wars. Currently, 69 countries participate in an international certification process that accompanies shipments of rough diamonds between parties and would guarantee the diamonds are conflict free.

In May, 1999, Birks initiated a program that would provide complete tracking of Canadian diamonds and became one of the first jewelers to acquire and sell diamonds mined in Canada. Birks is also a signatory of the Voluntary Canadian Code of Conduct for Authenticating Canadian Diamond Claims.