Birks initiative to ethically source gold directly from a certifed Canadian placer gold mine empowers the company to take total responsibility for the environment, community and human right practices throughout the corporate supply chain. This approach to ethical sourcing is the creation of a best practice business model which includes restoring the mine site to its natural state. This also includes partnering with the local mining community and respecting their right to engage, with self determination, in every aspect of the mining operation. This initiative is not only a pledge but a certified operational business practice unique to Birks.

In a rapidly changing world, consumers have expressed their desire to shop ethically. This practice of "voting with your wallet" is gaining popularity and is poised to be a sustainable best practice expected by our forward thinking clients. Birks is making history as the most sustainable luxury jeweller and as a company, Birks is proud to pave the way for others to follow suit.

"Birks has taken a leadership position in supporting business practices and partnerships that support ethical, environmental and social values. The partnership with Mammoth Task Gold is further evidence of their staunch commitment. Birks can ensure that their customers are purchasing quality products, made from gold from the Yukon that was mines, tested and verified in keeping with global best practices. This is truly a ground breaking initiative."

John C. Orrico, Senior Vice President & Chief Supply Chain Officer.

"The partnership between Birks and Mammoth Tusk Gold creates environmental and social values, from the Yukon where standards are in place and being tested, to the jewellery counter where consumers can make an ethical purchase. This is truly a ground-breaking intiative, for Canada and when it comes to global best practices."

Stephen D'Esposito, President & Executive Director, Mammoth Tusk Gold.