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| Mammoth Tusk Gold |
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Birks initiative
to ethically source gold directly from a certifed Canadian
placer gold mine empowers the company to take total responsibility
for the environment, community and human right practices
throughout the corporate supply chain. This approach to
ethical sourcing is the creation of a best practice business
model which includes restoring the mine site to its natural
state. This also includes partnering with the local mining
community and respecting their right to engage, with self
determination, in every aspect of the mining operation.
This initiative is not only a pledge but a certified operational
business practice unique to Birks.
In a rapidly changing world, consumers have expressed
their desire to shop ethically. This practice of "voting
with your wallet" is gaining popularity and is poised
to be a sustainable best practice expected by our forward
thinking clients. Birks is making history as the most
sustainable luxury jeweller and as a company, Birks is
proud to pave the way for others to follow suit.
"Birks has taken a leadership position
in supporting business practices and partnerships that
support ethical, environmental and social values. The
partnership with Mammoth Task Gold is further evidence
of their staunch commitment. Birks can ensure that their
customers are purchasing quality products, made from gold
from the Yukon that was mines, tested and verified in
keeping with global best practices. This is truly a ground
breaking initiative."
John C. Orrico, Senior Vice President &
Chief Supply Chain Officer.
"The partnership between Birks and Mammoth
Tusk Gold creates environmental and social values, from
the Yukon where standards are in place and being tested,
to the jewellery counter where consumers can make an ethical
purchase. This is truly a ground-breaking intiative, for
Canada and when it comes to global best practices."
Stephen D'Esposito, President & Executive
Director, Mammoth Tusk Gold. |
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