Birks exceeds the Green Gold standard by sourcing most of our gold directly from mines that adhere to "best practices" in their mining operations including ecologically sound procedures and responsible socio-economic mining practices. This chain of custody sourcing ensures that our precious metals are ethically and enviromentally responsible, and that the mines are preserved and restored to their natural state.

This certification provides consumers with a trustworthy assurance that Birks gold and silver are sourced responsibly. Each year, through our ethical sourcing practices, Birks prevents at least 500,000 tons of earth from being mined.