| Canada's Games Will Sparkle |
Birks is the Official
Supplier of Jewellery for the Vancouver 2010 Winter Games.
As a Tier III supplier, Birks will provide Vancouver Organizing
Committe for the 2010 Olympic & Paralympic Winter Games
(VANOC) with a uniquely Canadian gifting and licensed merchandise
program commemorating the 2010 Olympic and Paralympic Winter
Games. This important initiative was born of shared values
and of Birks' commitment to a long term branding strategy
reiterating the brand within Canada, but also introducting
the brand to a global audience.
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Birks is extremely proud to take part in this journey
honouring the best athletes while celebrating excellence
as the Vancouver 2010 Winter Games shine on the world
wide stage.
The six-year partnership designates Birks as an Official
Supplier of Jewellery to the 2010 Olympic Winter Games,
including sponsorship rights to the 2012 Canadian Olympic
Team in London, England.
Birks will create licensed products bearing the Vancouver
2010 Olympic and Paralympic Winter Games marks as well
as the Canadian Olympic team emblem. Birks will also be
the exclusive licensee for distinctive collections of
fine jewellery with a value of more than $150. These exclusive
products will include necklaces, earrings, pendants and
rings.
Canadians will have an opportunity to purchase a unique
2010 Winter Games piece of jewellery presented in the
iconic Birks blue box. Canadians and the world will look
to Birks as they celebrate excellence and special moments
during these historic Olympics.
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